About Us

OUR STORY

We could not find kidswear where high fashion meets high fun for, and that’s where it all began… With conf3tti, we set out to bring this majorly functional, wonderfully comfortable and super fashion forward vision to life.

Our designs are inspired by the grown-up world of functional and premium high fashion, translated to appeal to a kid’s whimsical eye and withstand their active lifestyle. conf3tti is made for fashion and fun: from running down the street to ice cream contests and all the adventure in between. We see the world the way kids do - full of optimism and wonder. With our feel-good fashion, conf3tti is a destination for all things joyful.

OUR FOUNDER

A fitness fan and fashion expert, Joyce Hwang came from the world of luxury fashion and worked at lululemon for five years prior to starting conf3tti. She founded conf3tti to combine her love of athleisure and fashion with her passion for all things #MomLife and kid-centric fun.

With two small daughters, Joyce’s family home is a headquarters of dress-up, make-believe, high fashion and high fun. Influenced by her inventive dreams, fearless imaginations, and her girls’ VERY honest feedback, conf3tti was born. Our own in-house focus group, their out-there ideas and creative insights inspire all we make.